Miller Zell
Services:
Creative direction
Brand marketing & strategy
UX/UI design
Video production
Description:
Miller Zell is a top full-service retail experience company based in Atlanta, GA. Miller Zell’s fully integrated, end-to-end solution combines retail strategy, design, installations, graphics, project management, digital and production, resulting in exceptional brand experiences for clients and shoppers.
Over my tenure with Miller Zell, I have developed, produced and directed consistent brand creative assets for strategic marketing deployment. This includes creating brand standards for the visual, tone and messaging elements of the Miller Zell brand across all communication channels. Initiatives also include executing robust marketing strategies, shaping brand decisions and assisting in core positioning and messaging development. As the creative lead for the corporate website revamp, I oversaw the design and implementation of an intuitive user experience that effectively communicated Miller Zell’s brand and unique selling proposition to target audiences. To increase engagement and operational growth, I lead the content development approach by directing or creating multimedia assets that brought the brand to life in unique ways.
Miller Zell Show Reel: Bring yOUR BRAND TO LIFE
As part of our strategic marketing approach, we aimed to enhance our content by creating multimedia assets such as videos, articles, blogs, and audio, that would creatively bring our brand's position to life.
Creative Development
The visual direction for the Miller Zell showreel included a storyboard and visual style frames for reference. I directed a focus on a visual layering of creative assets to illustrate our concept to completion marketing positioning.
